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MAY 12 SET FOR LAUNCH OF PPD AWARENESS/SCREENING CAMPAIGN

Family Mental Health Institute and Mrs. United States Edrienne Carpenter to hold Capitol Hill briefing and afternoon tea to raise awareness of postpartum depression and promote universal depression screening for pregnant women and new mothers.

WASHINGTON, DC (May 8, 2006)-As part of its campaign to alleviate the suffering from postpartum depression, the Family Mental Health Institute (FMHI) will kick off a PPD Screening and Awareness Campaign this Friday (May 12) with a congressional and press briefing and luncheon on Capitol Hill featuring former Mrs. United States Edrienne Carpenter and a panel of PPD experts.

The event-"Get Screen, Get Treated, Get Well"-is slated for Friday, May 12, in Room B-339 of the Rayburn House Office Building, from 12 p.m. to 1 p.m. The Pharmaceutical Research and Manufacturers of America (PhRMA) is co-sponsoring the event.

Scheduled to speak along with Mrs. Carpenter at the Capitol Hill briefing are:

  • Cheryl Hall, president, FMHI
  • Dr. Ralph Wittenberg, medical director, FMHI
  • Sharon Brigner, R.N., senior director of medical policy, PhRMA.

Following the luncheon under the patronage of Dr. Barbara Hatcher, Director of Global Education of the American Public Health Association (APHA) the FMHI and Mrs. Carpenter will host a Tea for members of Congress and their spouses. Invited guests will include public health and hospital officials, doctors, academics and others engaged in the battle against PPD. The press is also welcome. Itês slated for 3 p.m. at the American Public Health Association building, 800 I Street NW.

At the Tea, FMHI will demonstrate its revamped Web site (www.ppdhope.org) that women may use to screen themselves for PPD, get information about it and seek treatment.

Dr. Barbara Hatcher, director of education and global public health of the American Public Health Association, is honorary chair of the event.

The FMHI's principal goal is to make PPD screening a national standard of care for all pregnant women and new mothers. In addition to the Web site, FMHI maintains a 24-hour-a-day warm line
(1-877-PPD-HOPE)™ for women in need of help. If they wish, they can request a PPD MOM™ to call them back.

"Postpartum depression is the single most common serious complication of pregnancy," says Dr. Ralph Wittenberg, medical director of the FMHI and a recognized PPD expert. "Eight hundred thousand women in the U.S. are devastated by perinatal psychiatric illness every year. Yet, it goes mostly undiagnosed and untreated and, if left untreated, the consequences can be severe for the mothers, their babies and their families."

"PPD is not the baby blues," says FMHI President Cheryl Hall, who has suffered from the illness. "PPD has been the best kept secret of women's health care."

The combination of almost no PPD education for primary healthcare providers and the intense publicity given the rare episodes of psychotic infanticide, place an enormous stigma on mothers suffering from any form of PPD. These vulnerable women are terrified of coming forward and self-identifying for fear of being hospitalized, having their babies taken away or being labeled "crazy". Women such as Edrienne Carpenter who speak so frankly about the utter despair and desperation of this illness are helping to bring PPD into the light. As did Mary Jo Codey, wife of the past Governor of New Jersey. "What's frustrating is that treatment, usually involving a combination of anti-depressants and talk therapy, is effective in over 90% of cases," says Hall. "But we need to identify the sufferers first."

About the Family Mental Health Institute
The Family Mental Health Institute is dedicated to helping the estimated 800,000 women in the U.S. who suffer from perinatal psychiatric disosrders (PPD) each year before or after giving birth. It does this by increasing public awareness of PPD, by striving to make universal depression screening for all pregnant and new mothers a national standard of care, and by conducting professional education and research. The Institute wants every pregnant woman and new mother to know that PPD is a serious threat to them and their families and to know what symptoms to look for and how to go about getting help. The institute's outreach programs include a toll-free number-
877-PPD-HOPE (773-4673)™ and a web site, the PPD Hope Information Center (www.ppdhope.org).

About Edrienne Carpenter
Mrs. Edrienne Carpenter, Mrs. United States 2004-05, just received her master's degree in business administration from Texas A&M University. She is the mother of two boys, age 5 and 3. She suffered severe postpartum depression with both children. She has decided to use her Mrs. United States celebrity status to help spread the word about PPD, which almost destroyed her marriage. She has told her touching story in many venues, including the Dr. Phil show.

About PhRMA
The Pharmaceutical Research and Manufacturers of America (PhRMA) represents the country’s leading pharmaceutical research and biotechnology companies, which are devoted to inventing medicines that allow patients to live longer, healthier, and more productive lives. PhRMA companies are leading the way in the search for new cures. PhRMA members alone invested an estimated $39.4 billion in 2005 in discovering and developing new medicines. Industry wide research and investment reached a record $51.3 billion in 2005.

Contacts:
Cheryl Hall, president, Family Mental Health Institute
540-222-2622
c.a.hall@mac.com

Harry Jessell, director, Family Mental Health Institute
973-701-1067
hajessell@optonline.net

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